Taiwanese viewers turn on and tune in to the Olympics

Taiwan’s Chunghwa Telecom saw subscriptions to its IPTV service ‘Multimedia-on-Demand’ spike sharply after the country won its first medal at the 2012 London Olympics, with nearly 3,000 daily applications made on both July 30th and 31st.

The telco, which enjoys the privileged status of official Olympics broadcaster, is normally accustomed to seeing around 2,000 applications per day for its IPTV service, according to Chang Yi-fong, vice president of the company’s Northern Business Group, in an interview with the Central News Agency (CNA).

Across July as a whole, there were 40,000 new subscriber registrations for the service, according to Mr. Chang – nearly 1.6 times the service’s monthly average. There are currently around 1.15mn subscribers to the service, and this is expected to grow to around 1.5mn but the end of the year.

Via Focus Taiwan

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