UK media discovery platform Shazam has passed the milestone of identifying more than 5bn songs, TV shows and adverts for users around the world, thanks in part to the company’s successful entry into the TV space.
The Shazam app is available on a range of mobile devices, including iOS, Android, BlackBerry, Nokia smartphones, Windows Phone devices and most Sony Ericsson handsets. Once a song, TV show or advert is tagged, it uses audio recognition technology to quickly serve up a range of relevant information, including name of the song, artist, TV show etc.
Last year the London-based team behind the app launched the Shazam for TV service, and has since gone on to work with more than 100 campaigns for global A-List brands such as Pepsi, Procter and Gamble, Sony, Toyota, working on some of the biggest TV events worldwide, including the 2012 Super Bowl, Grammy Awards and 2012 London Olympics.
Shazam fans in the US can use the app anytime while watching the Olympics across NBC Universal properties (NBC, NBC Sports Network, MSNBC, Bravo and CNBC) to bring together in one convenient place a blend of social features and rich content, including unique content on athletes, up-to-the-minute information on results, video highlights, the medal count, the latest tweets from the athletes, and the music during the broadcast.
“It took Shazam ten years to see its first billion tags, then ten months to achieve the second billion,” said Andrew Fisher, CEO of Shazam. ”And in just a year, we have gone from two billion tags to five billion. We look forward to this kind of growth continuing as we give people more exciting reasons to use Shazam.”
After launching Shazam-enabled advertising in the UK earlier this year, the company saw around 50,000 viewers using the app to tag adverts in just 60 seconds of airtime during special ad breaks in the final episode of popular TV show ‘Britain’s Got Talent’.
For our recent video interview with Andrew Fisher, please click here.