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Shark Week takes a huge bite out of cable’s Social TV activity

Shark Week, the annual celebration of all things finned and toothy on Discovery Channel, is proving to be a big driver of Social TV activity, say new findings from social-media monitoring firm Trendrr.

According to Trendrr’s analysis, Shark Week accounted for a monster 35% of all Social TV activity on cable networks from August 12th to August 16th, and saw a 339% increase in social network interactions over 2011.

Viewers overwhelmingly preferred to engage in sharky social media conversations on their mobile devices, with 75% of interactions being done on these platforms. Women were slightly more active than men when it came to social media conversations, accounting for 54% of the total.

Via AdAge

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