SeaChange wins new orders for multi-screen ad platform

US firm SeaChange International, a provider of TV technology and software, has won new customers in North America and Europe for its Infusion Advanced Advertising Platform.

Infusion, a comprehensive solution for linear and non-linear advertising on television and multi-screen devices (including tablets, smartphones and PCs), has been selected by two of the largest cable television multiple system operators (MSOs) in North America for multi-screen ad delivery.

SeaChange’s linear local advertising solutions have also been selected by two of the region’s largest telecommunications MSOs, including a planned deployment for the largest video advertising insertion operation in the world.

In Europe, two of the region’s largest cable MSOs serving multiple countries are deploying SeaChange’s software for ad insertion into VOD programme streams, as well as its ad decision management tools.

SeaChange has been busy divesting its non-core businesses recently, selling both its broadcast servers and storage and media service businesses last May as part of efforts to reposition itself as a pure-play software and services provider (more details here and here).

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