Qatar Telecom (Qtel) has prepared a new premium video-on-demand service which it will launch during this year’s Eid festival this Sunday (August 19th), called ‘On Demand Club’.
The new service will be available to subscribers of its managed IPTV service ‘Mozaic TV’, and will offer both transactional and subscription video-on-demand services, featuring premium TV series and children’s programming, blockbuster studio and independent movies, and music videos.
The movie ‘X-Large’ featuring Egyptian comedian Ahmed Helmy will be the first premium movie available on the service, costing QAR 35 (US$ 9.61) for rental.
The service has been developed in partnership with On Demand Group, a London-based provider of advanced video services which was acquired by US firm Avail-TVN earlier this year for US$ 27mn.
Qtel revealed earlier this year that it had reached over 60,000 subscribers for its IPTV service ‘Mozaic TV’, launched back in May 2007 and offering a full range of channel packages from broadcasters such as Al Jazeera, Orbit Showtime Network (OSN) and Pehla for QAR 250 per month.