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PrimeTel of Cyprus to unleash hybrid TV service

Cypriot telco PrimeTel, one of the main providers of managed IPTV services on the Mediterranean island republic, has revealed that it plans to launch a new hybrid television service which combines linear DTT channels with IP-delivered interactive elements.

The telco has already held an equipment supply tender and awarded a contract to SmartLabs of Russia to provide an overall solution which includes a a service delivery platform for its new hybrid TV service, along with a monitoring system and hybrid set-top boxes.

PrimeTel began its IPTV rollout in 2006, two years after that of state-owned telco CyTA, offering the service as part of various multi-play packages. While CyTA had reached 69,000 IPTV subscribers by the end of March 2011, PrimeTel has not offered any update since March 2010, when it had reached 25,000 subs.

It has however continued to work on its IPTV service, adding time-shifting capabilities last September via French company Anevia’s ViaDemand software. It also added premium content from Twentieth Century Fox Home Entertainment, after its content partner On Demand Group signed a deal on its behalf.

No timeframe has been given for launch of the new hybrid TV service.

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