On-demand TV revenues from movies and TV programmes (and excluding revenues from other sources such as sports and adult and also excluding SVOD packages and the internet) will reach US$ 6bn in 2017, up from US$ 3.9bn in 2011 and US$ 2.3bn in 2007, according to UK firm Digital TV Research.
The US is expected to contribute almost a third (30%) of the 2017 total, down from the 46% it contributed in 2007. Surprisingly, Italy will keep its second spot through 2017, ahead of Asian growth markets.
Although China has been predicted elsewhere to outspend all other regions on VOD and streaming content server gear this year, the country will be in third place by 2017 with US$ 550mn, having risen from only US$ 30mn in 2007.
Of the US$ 3.7bn extra on-demand revenues to be added between 2007 and 2017, US$ 1.2bn is predicted to come from the Asia Pacific region and US$ 1bn from Western Europe. The US alone will add US$ 750mn, followed by China (US$ 520mn) and Italy (US$ 327mn).
Digital cable will generate US$ 2.74bn in 2017 (or 46% of the total), up from US$ 1.61bn recorded in 2011, according to Digital TV Research. DTH/DBS will remain the second largest contributor, with US$ 1.7 billion in 2017.
IPTV on-demand revenues are forecast to overtake DTT in 2012 to become the third largest on-demand revenues platform, reaching US$ 946mn by 2017. DTT on-demand revenues are expected to be mainly confined to Western Europe, especially Italy (US$ 572mn by 2017).