US subscription-based online video service Netflix has introduced a new feature which enables customers indulging in TV series marathons to automatically jump straight into the next episode without sitting through the tedious credits.
Called ‘Post-Play’, the feature tees up the next episode in the TV series and starts playing it after 15 seconds of credits, or in the case of a movie, minimises the credits and offer three recommendations to try next.
The new feature is currently available on viewers accessing the Netflix service on their PlayStation 3 games console or via the Web service, and will be coming to other devices shortly.
Netflix confirmed earlier this week that it will be launching its instant streaming services in the Nordic countries (Norway, Denmark, Sweden and Finland) before the end of 2012.
After a difficult past year, Netflix returned to profit for the second quarter of this year, but CEO Reed Hastings warns that the next three months will be tough due to the Olympics – although many analysts believe this may be a disingenuous claim.