Chinese firm PPTV has selected Microsoft’s Windows Azure cloud computing platform as the core infrastructure platform for a new over-the-top (OTT) TV service platform called PPTV Asia TV Networks (ATN).
The new platform is being marketed to content and service providers in China as a cloud-based Internet TV solution, and marks Microsoft’s first collaboration with a Chinese new media company.
PPTV has indicated that it also plans to explore collaboration opportunities with Microsoft on online TV, media service platforms and Content Delivery Networks (CDNs) for upcoming needs in its domestic market.
PPTV already operates one of the largest online TV services in China, accessible from a variety of connected devices including PCs, set-top boxes and mobile devices, and offering sports, entertainments, news and other popular video content.
China’s online video scene is going through a period of intense consolidation and growth at the moment, including the signing of a definitive agreement by two of its giants, Youku and Tudou, to merge their operations earlier this year.
Meanwhile, media regulator the State Administration of Radio, Film and Television (SARFT) has ordered online video service providers to prescreen all programmes before making them available on the Internet, as it scrambles to limit the dissemination of what it deems vulgar content, excessive violence and pornography (details here).