Mashable: “Smart content delivery is the greatest challenge”

Robyn Peterseon, CTO of Mashable

Robyn Peterseon, CTO of Mashable

Robyn Peterson, Chief Technology Officer at tech news website Mashable, on the need for publishers to invest in smarter content delivery.

What significant developments have there been recently in the way content providers interface with CDN providers?

I’ve been very impressed with the progress Amazon has been making with its Cloudfront offering.

A vertically-integrated solution, where a cloud infrastructure platform is joined with a content-delivery network (CDN), has great advantages over a pure-play CDN, if you’re a customer of both products.

What do you think are the biggest challenges in this area at present?

Smart content delivery is the greatest challenge. CDNs are fast, and we can have a debate about who is the fastest, but the truth is that a publisher’s servers are still slow (sometimes).

So, publishers need to be smarter about content delivery, and give serious thought to when it’s appropriate to force a reader to load an entire page, and when it’s better to deliver content in smaller chunks only when they are specifically relevant.

How do they affect participants across the wider delivery chain? How do you think these challenges can be overcome?

Publishers need to invest in technology. With the integration of design and engineering so seamless in today’s most successful products, we no longer live in an age where publishers can simply integrate a multitude of partners into a simple content management system.

Publishers need to be tech savvy, vertically integrate where it’s needed and own systems that provide differentiation. In so doing, publishers will become better (and more capable) partners for CDNs across the board.

Robyn will be speaking at the CDN World Summit 2012 event, taking place in London on 2nd-4th October. For more information and to register, please visit

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