With one eye on Lithuania’s looming digital switchover, the country’s largest telco Teo is offering its customers the chance to buy a Samsung TV in 36 monthly instalments.
Teo is offering three different models under the offer, and will charge customers directly through their existing billing arrangements. Lithuania’s digital switchover is scheduled to occur in late October, and the new offer is apparently designed to ease the migration over to DTT services.
While the telco has not indicated any plans to bring its IPTV service to connected TVs such as from Samsung, this strategy could be an effective one for IPTV operators in countries with a fast-approaching digital switchover.
The telco operates a managed IPTV service, launched in lat 2006 and reaching 85,000 customers by the end of last June, as well as a pay-DTT service, launched in March 2008 and reaching 71,400 by the end of June.