Hot on the heels of yesterday’s news that Netflix will launch a video streaming service in the Nordic countries (Sweden, Norway, Finland and Denmark) by the end of 2012, Time Warner subsidiary HBO has announced a new joint multi-platform video distribution venture for the region.
HBO Nordic is being formed together with Peter Ekelund, founder of new media specialist Parsifal International, which has been involved in several European pay-TV initiatives and established a subsidiary (URHOtv) that has become the leading sports TV service in Finland, covering linear pay TV, web TV and mobile.
More details are to be announced on the new service from HBO Nordic at the end of August 2012. HBO programming is currently sold into over 150 countries worldwide, and is viewed by around 93mn pay-TV subscribers.
Local competitors in the Nordic online video scene include LoveFilm, Acetrax (recently acquired by BSkyB), Voddler, ViaPlay and now Netflix.