Germans get Entertain to go

Entertain to go

Entertain to go will be launching later this year

Deutsche Telekom has used the IFA trade show in Berlin to announce a new TV Everywhere service called ‘Entertain to go’, giving customers access to 40 linear TV channels as well as a video-on-demand store on their mobile devices and laptops.

The service will be initially be limited to user’s home networks, but will eventually be opened up and become accessible via German mobile networks.

It will include free-to-air channels from the main public service broadcasters such as ARD, ZDF and 3sat, as well as commercial channels such as ProSieben, Sat.1 and kabeleins.

Entertain to go will see a full commercial launch by the end of this year, costing €4.95 as an add-on option for customers of its managed IPTV service ‘Entertain’, and Deutsche Telekom plans to offer a trial version of the service beforehand.

Germany’s largest telco has also announced 20 new TV apps for its IPTV service from a variety of partners including tabloid newspaper Bild, news service Tagesschau and sports TV channel Sport 1.

Also included is a Media Centre app which offers 25 GB of free cloud storage and email capabilities, which will become available at some point later this year.

Finally, Deutsche Telekom also plans to release a remote control app for mobile devices which turns them into a zapper for its IPTV set-top boxes. iOS devices will be first in line with an app this autumn, followed by an Android app shortly afterwards.

Deutsche Telekom had reached 1.83mn subscribers for its pay-TV service ‘Entertain’ (delivered via IPTV and DTH) by the end of June, up 40.7% from one year earlier.

The telco added 100,000 German TV customers in the second quarter of this year alone, helping to drive a 30% increase in domestic television revenues in the first half of this year on an annual basis.

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