Swedish telecoms equipment vendor Ericsson has launched a new HEVC/H.265 video encoder for the delivery of live and linear TV over mobile networks to mobile devices.
Set to debut at the IBC 2012 trade show taking place in Amsterdam early next month, the new Ericsson SVP 5500 HEVC encoder is billed as perfect for TV Anywhere services, being capable of real-time encoding at resolutions up to HD in the new bandwidth-efficient HVEC format.
The High Efficiency Video Coding (HEVC) format was developed by the Joint Collaborative Team-Video Coding (JCT-VC), a collaborative project between the ITU-T Video Coding Experts Group (VCEG) and the ISO/IECE Moving Picture Experts Group (MPEG), and is described as being capable of cutting bandwidth needs by up to 50% over H.264/MPEG-4 AVC implementations.
Ove Anebygd, Vice President and Head of TV at Ericsson, comments: “We are seeing a dramatic change in consumer habits towards TV – they still want to watch at home on their HD screen, but they increasingly expect to consume content on other all devices, whether in the home via Wi-Fi or out the house using mobile 3G and 4G networks.”
Ericsson posted a SEK 1.2bn (€140mn) net profit for the second quarter of this year, down 63% from one year earlier but still placing it comfortably in the black.