BBC uses Olympics to champion VOD service
Marina Kalkanis has been a central figure in the BBC’s hugely successful coverage of the Olympics. In her role as Head of Programmes OnDemand Core Services team, Marina is responsible for the media and metadata services supporting BBC online. A senior technology manager within the corporation, Marina is responsible for building the media and metadata workflows which deliver the BBC iPlayer and the major News and Sports events.
In this role she has been pivotal to the technical success of the VOD platform at the 2012 Olympics, with the BBC able to broadcast online all 2,500 hours of the Olympic Games. The delivery of the Olympics online simulcast and on demand streaming was the responsibility of Marina’s team, with the online content being directly her responsibility.
The Olympic coverage the BBC screened over its various platforms was watched by over 90% of British TV viewers as referred to in this article.
Over 24 million people watched at least 15 minutes of Olympic coverage over the course of the games, making it the biggest television event since BARB technology was introduced.
At the OTTtv World Summit, Marina will be giving one of the opening keynotes on Tuesday 6th November, giving an in depth case study of the technologies used in making the VOD programming around the games so successful for the BBC.
