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AT&T targets Social TV interactions with new Facebook app

UPDATED: US telco AT&T has finally brought a Facebook app to its managed IPTV service ‘U-verse TV’, enabling users to post status updates and interact with friends while watching linear TV.

The app supports ten separate Facebook accounts on a single U-verse set-top box, and lets users: view their news feed, friends list and photos; post status updates and share information about the shows they are watching; and interact with friends and view their timelines, photos, and status updates.

The app can be controlled via a user’s iPhone or iPad – a sensible move given that second-screen interactions are the general direction the industry is heading in (remote controls being notoriously bad at text input).

Facebook on U-verse TV

Facebook comes to U-verse TV

AT&T has already partnered with a number of providers of Social TV apps – including Buddy TV Guide, Miso TV, TV Foundry and Wayin – but with all of these apps it has opted to keep them on the companion device, linked to the TV screen via the U-verse TV receiver.

The telco added 155,000 subscribers for U-verse TV in the second quarter of this year to reach a total of 4.1mn in service.

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