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AOL updates connected TV app, adds HD videos

AOL, one of the early Internet pioneers and now styling itself as a global brand company, has launched version 2.0 of its connected TV app, giving it a new name and bringing it to new platforms.

Formerly known as AOL HD, The AOL On app features ad-serving capabilities at launch, and will boast a wide selection of rich, high-definition video content drawn from The AOL On library of more than 380,000 short-form videos.

The app is already available on seven connected TV platforms (including Boxee and DivX), and is now being made available to a further three: Samsung Smart TVs, Roku and Sony device.

Although currently in beta, TiVo also joins the lineup of supported platforms: subscribers will receive access to the AOL On app in the coming weeks on TiVo Premiere DVRs.

The upgraded AOL On app boasts a newly redesigned, cutting-edge user interface, along with AOL original content from properties like Moviefone, Engadget and HuffPost Entertainment.

Most importantly, the app will also feature high-definition videos from the AOL On Network’s premium content partners like Reuters, AP, BBC, Newsy, Entertainment Tonight, Sugar, E!, Splash News, CNET and Gourmet TV. New content will be added on a daily basis.

The newly upgraded app will also feature ad-serving capabilities, enabling AOL advertisers to reach consumers across a variety of connected TV platforms. Campaigns will be executed via pre-roll ad units across AOL On’s premium, brand-safe content.

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