Amazon brings Instant Video app to the iPad

Online retailing giant Amazon has brought its Instant Video service to the iPad, enabling customers to stream or download Amazon Instant Video movies and TV episodes from their video library directly on their iPad.

The free app offers access to a massive catalogue of content from the Amazon Instant Video service – more than 120,000 titles, including recent hit movies like  ’21 Jump Street’, ‘Mirror Mirror’, and ‘Sherlock Holmes: Game of Shadows’, as well as the latest episodes from TV shows like ‘Breaking Bad’, ‘Mad Men’ and ‘Pretty Little Liars’.

It also offers more than 20,000 titles from the Prime Instant Video service to subscribers of the US$ 79 per year Amazon Prime service, bringing hit TV shows like ‘Glee’, ‘Downton Abbey’ and ‘Fringe’, or popular movies such as ‘Mission: Impossible 3′, ‘Mean Girls’ and ‘Ocean’s Eleven’, to stream instantly on their iPad at no additional cost.

The app includes a ‘Your Watchlist’ feature, which enables users to make a list of all the movies and TV episodes they want to watch in the future, and a ‘Your Video Library’ feature which gives iPad customers access to purchases and rentals from Amazon Instant Video on the Web.

There is one major downside to the new app however: videos cannot be rented or purchased directly in the app, but rather transactions must be done through a Web browser, before the video is made accessible on the app – an added complication that will likely put many potential users off.

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