Contentious New York-based TV venture Aereo has decided to reward a select group of its longest-standing subscribers by doubling their remote DVR storage allowance to 80 hours for no additional cost.
This follows hard on the heels of new pricing models announced last week, designed to capitalise on the recent media noise generated after it won the right to continue operating while a federal judge considers allegations by some of the country’s major broadcasters that the service violates copyright law by reformatting and retransmitting broadcaster TV signals without consent or compensation.
Aereo, which streams free-to-air television signals to any IP-connected device over the Internet for a monthly fee, is offering a US$ 1 per day pricing plan, in addition to US$ 8 and US$ 12 monthly plans, an US$ 80 annual plan and a try-for-free offer.
The service is currently available in the five boroughs of New York City (The Bronx, Brooklyn, Manhattan, Queens and Staten Island), and its billionaire backer Barry Diller commented recently that he plans to take it to most major US cities by the end of 2013.
Already it has shaken up the US television market, and the relationship between broadcasters and cable TV providers, to such an extent that US credit rating company Fitch Ratings has publicly stated its belief that a favourable court ruling for New York-based TV venture Aereo could provide cable operators with considerable negotiating leverage over broadcasters.