UK cableco Virgin Media has revealed that it is on track to reach 1mn customers for its TiVo-powered TV service this week, less than a year after its launch.
CEO Neil Berkett describes it as the fastest connected TV rollout in the world, and he may not be far wrong: during the three months to June 2012 alone, the company saw nearly 267,000 new orders for the TiVo boxes, helping to boost group revenues by 4% year-on-year to reach GB£ 1.027bn (US$ 1.59bn).
The majority of these homes were existing customers of Virgin’s TV services, and the cableco did actually see its overall TV base shrink by 14,700 in the period, due to the second quarter being traditionally weak for the UK’s pay-TV industry (some attribute this to student households disconnecting for the summer).
IPTV-operating rival BT revealed earlier today that it added 21,000 customers for its own television service in the second quarter of this year, while satellite provider Sky is yet to announce its Q2 results.
Virgin reports that over 40% of new broadband customers are requesting super-fast speeds of 60 Mbps or more. The company saw 459,800 net adds for its super-fast broadband services in the three months to June, bringing the total to 1.3mn.
TiVo appears reinvigorated of late, with a number of European operators turning to the US company’s DVR technology to help differentiate their TV services, including Sweden’s Com Hem most recently.
The DVR specialist acquired New York-based company TRA earlier this month, owner of the world’s largest database which links household viewing patterns with their purchase history (details here).