US broadband users “highly value” cloud-based media services

A new study from US research firm The Diffusion Group has found high interest among the country’s adult broadband users in services that allow them to store and stream personal media files in ‘the cloud’.

Beyond just photos, video, and music, the study tested a number of cloud-based services, including remote access to home DVR functions, home security, social TV apps, and a range of other services.

“Today’s market is at a relatively early stage with very few consumers – less than 10% – presently using cloud media apps,” comments Michael Greeson, Founding Partner and Director of Research at The Diffusion Group.

“However, in testing these services, users clearly recognised the benefit of being able to reach their media from any location or net-connected device, which is encouraging to those ventures developing such services.”

While most users of cloud services in the US are currently in the younger demographics, the next wave of adopters is expected to be a bit older, with higher incomes and different needs.

This is likely to drive interest in more pragmatic and security-conscious implementations of cloud technology such as remote home security monitoring, according to Mr. Greeson.

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