MOST POPULAR

News

TiVo seeks greater viewer insights through TRA acquisition

US firm TiVo, a specialist in DVR technology, has acquired New York-based company TRA, owner of the world’s largest database that directly links information from the same households as to what viewers watch with what they buy.

The US$ 20mn purchase is expected to provide TiVo with unique insights into what TV viewers watch and buy, matching television exposures from 1.5mn television homes with specific purchase transactions.

The acquisition expected to close by the end of this month, subject to customary closing conditions, whereupon the new unit will be known as TiVo Research and Analytics (TRA).

TRA currently has more than 45 brand clients and 27 network clients including CBS, A&E Television Networks, ION Media, Procter & Gamble, Oscar Mayer and Starcom MediaVest Group, among others.

Swedish cable provider Com Hem recently became the latest European operator to licence TiVo’s patented DVR technology for use in its TV service – more details here.

Tags: ,

We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?

Loading IPTV Tweets ...

INTERVIEWS