UK service provider TalkTalk has launched a new TV offer based on the YouView platform which will be offered at no additional cost to existing broadband and phone customers, but require them to sign up to a new 24-month contract.
Qualifying customers who take the plunge will receive a free YouView set-top box worth GB£ 299 (US$ 470), access to all YouView content and also the ISP’s own video-on-demand store.
Customers will also get the standard perks of a ‘Plus’ subscription, which include a year’s free subscription to LOVEFiLM Instant, unlimited anytime calls and unlimited data usage.
The offer is available to customers on its GB£ 14.50 (US$ 23) per month ‘Plus’ tier with speeds of over 3 Mbps, who must also pay a one-off GB£ 50 installation fee, on top of GB£ 9.50 per month line rental.
Subscribers will also be able to pay for flexible monthly access YouView’s premium content, which includes Sky Sports, Sky Movies and Sky Basic channels.
“This compelling offer is the UK’s best value triple-play package,” said Dido Harding, CEO of TalkTalk. “It will give our customers more reasons to stay with us for longer and attract new broadband customers.”
TalkTalk also revealed within its Q2 results that it had reached a hair over 4mn broadband subscribers by the end of June, having lost 19,000 in the preceding three months.
Dominant UK telco BT revealed within its own quarterly results yesterday that it plans to launch YouView bundles this autumn – details here.