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Swisscom deploys taste-and-mood based TV discovery engine

Swiss telco Swisscom has chosen a content recommendation engine from Israeli company Jinni for its IPTV service ‘Swisscom TV’which intriguingly promises “taste-and-mood” based recommendations.

Jinni’s TV guide includes “taste channels”, or personalised channels based on different facets of the user’s tastes, as well as personalised listings of the TV programming currently airing on broadcast television.

Slightly more off-the-wall is guided semantic search – an active mode of content discovery done through the use of natural metaphors (e.g. “mind bending, stylised, uncover truth”).

Finally, the social recommendations provided by Jinni enable different users to find TV shows and movies that match their combined preferences, and can also serve up recommendations based on content rated highly by other users with similar preferences.

Swisscom had reached 655,000 IPTV subscribers by the end of the first quarter of this year, up 40% from one year earlier – more details here.

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