UK consumers are watching online video in ever-greater numbers, finds the ninth annual Communications Market report from UK regulator Ofcom, although the take-up of Internet-connected TVs still lags behind that of comparable markets such as France.
Around 7% of UK households now own an Internet-connected television, estimates Ofcom: far behind the 13% reported in neighbouring France, and lower than Australia’s 9%.
Over a third (37%) of UK adults with home internet now watch online catch-up TV, while average viewing time of linear TV reached four hours per day in 2011, compared to 3.7 hours in 2004.
Total UK TV industry revenues are estimated to have increased by 4.9% in 2011 to reach GB£ 12.3bn (US$ 19.25bn), driven by increases in subscriptions (up 8.3%) and advertising (up 2.1%).
The total number of fixed broadband connections in the UK passed 20mn for the first time in 2011, with over 5mn mobile broadband connections helping to make this milestone possible.
Total UK telecoms revenues are believed to have fallen by 1.9% in 2011 to reach GB£ 39.7bn, having been hit hard by a fall in wholesale revenues.