IntoNow 3.0 breaks cover

Yahoo has unveiled the latest version of its social TV app IntoNow, less than a fortnight after rival GetGlue revealed its own latest offering, with new features including the ability to capture still images of the on-screen action for sharing with friends.

IntoNow 3.0 has been rebuilt around three new features: ‘TV and Music Sync’, which taps into what people are watching to surface the most relevant content, including personalities, sports teams, songs, polls, or trivia, as it’s happening on TV; ‘CapIt’, which enables users to capture and caption TV moments like a breaking news story, a red carpet dazzler or funny scene and then share the still image with friends on social networks; and Group Chat, enabling users to create private conversations with friends within the app.

For the TV and Music sync feature, IntoNow uses patented SoundPrint technology to automatically identify live or previously aired television content spanning more than 2.7 million airings. Over 160 US TV channels are currently being indexed live, creating a rich database to build video discovery and programming experiences.

The app is available now to download for free from the Apple App Store for iOS devices. IntoNow claims that around 3mn people have already downloaded an earlier version of its app, and founder Adam Cahan comments that the focus on iOS apps is due to the fact that they are already pervasive in consumers’ lives and living rooms.

Mr. Cahan founded IntoNow in early 2011 and sold it to Yahoo for around US$ 30mn a few months later. The company estimates that at present, around 80% of US viewers are using a tablet or smart phone whilst watching TV.

Alex Iskold, CEO of rival app GetGlue, lifted the lid on its next version (called ‘GetGlue HD’) a little under two weeks ago, revealing that it will focus on generating personalised user recommendations of what to watch and personalised streams for content related to the show. GetGlue HD will be available later this summer.

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