Thousands of YouTube partners are now making over US$ 100k a year from the website, with owner Google chirping during its second-quarter results call yesterday (July 19th): “I think we can declare we found our model”.
Google SVP and Chief Business Officer Nikesh Arora added during the call that the video sharing website has continued to go from strength to strength this year, citing as examples the deal it struck with NBC to stream the Olympics, along with the success of the first YouTube ‘upfront’ event held in New York last June, in which it pitched upcoming content offerings to advertisers.
Google also introduced a partner rewards programme yesterday, sending a ‘golden play button’ plaque to its 80 partner publishers who now have over 1mn subscribers for their channels, along with a US$ 500 gift card for purchasing video recording equipment.
Every publishing partner with over 100,000 subscribers by the end of May 2012 will receive the same gift card (plus a YouTube-branded camera case) to commemorate their achievement.
Parent company Google (which acquired YouTube in 2006) posted net profits of US$ 2.79bn for the second quarter of this year on sales of US$ 12.21bn, but remained tight-lipped on its plans for the acquisition of Motorola Mobility which it finally closed last May – details here.