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DVR households to reach 337mn globally by 2018

Digital Video Recorders (DVRs) continue to find favour with consumers around the world, helped by falling prices and their availability in bundled form along with other services, according to Global Industry Analysts (GIA).

The number of television households with DVRs is projected to reach 337.6mn worldwide by 2018, with the US representing the single largest market, registering growth even during the economic crisis, as many consumers opt to stay home and watch TV rather than head out in search of more expensive entertainment.

The Asia Pacific region is expected to see 45.5mn DVR households by 2015, with penetration ranging vastly from 35% in some countries such as Australia, Korea and Singapore, down to 5-7% for countries like China, India and Indonesia.

When it comes to choosing a DVR, consumers’ buying decisions are motivated primarily by brand recognition, content availability, ease of use, pricing and functionality, according to GIA.

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