Discovery to bring new social TV app to Europe

Discovery Networks International (DNI) has revealed plans to bring a new social TV app it has been testing in Latin America over to key European markets.

The second-screen app stimulates viewer engagement by posing questions on a show currently airing or providing relevant anecdotes and facts, and then encouraging viewers to post answers and comments via their Facebook or Twitter account, which can be included in a broadcast.

The main broadcast also includes on-screen banners to provide context to viewers who are not engaging with content on a second-screen device – a thoughtful way of ensuring  that all viewers can be involved in the process.

It has already been tested in unspecified markets in Latin America with the show ‘Say Yes to the Dress’ on Discovery Home & Health, and will now be rolled out to other markets including Brazil, the UK, Germany and Italy.

“The main difference from other social experiences is that in our case the conversation doesn’t take place in isolation,” said Danny Bolivar, director of social media at Discovery Networks International. “We are literally conversing with our viewers to make sure that their television experience is relevant, with the idea in the future of allowing our fans to speak with the on-air talent as well.”

We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?