Worldwide penetration of digital TV services is set to increase from 49% at the end of 2011 to 87% by 2017, according to a new report from UK firm Digital TV Research, which predicts that the number of digital TV homes will double over the period to reach 1.323bn.
Of the 648mn digital TV homes to be added over the next five years, 259mn are expected to come from digital cable, while free-to-air DTT platforms are expected to gain 174mn, and pay IPTV will be taken by a further 114mn homes.
Further down the list, pay DTH will be taken by 66mn more homes during the five year period, free-to-air DTH will be in 31mn additional homes, and pay DTT platforms will add a further 5mn.
Simon Murray, report author, said: “There were still 714 million analogue TV households (both terrestrial and cable, with a few analoge DTH ones) by end-2011. However, this total will fall to 202 million by end-2017. Analogue penetration will drop from 51.4% at end-2011 to 13.3% by end-2017.”
Pay IPTV services are expected to be received by 165mn households worldwide by the end of 2017, up from only 51mn at the end of 2011. Digital cable subscriptions are forecast to reach 494mn homes, followed by 220mn pay digital DTH and 139 million free-to-air digital DTH.
Of the 648mn digital TV households to be added between 2011 and 2017, 440mn (68%) are expected to be in the Asia Pacific region, bringing its total to 714mn.
China became the largest digital TV household nation in 2010, and will boast 417mn digital homes by end-2017. Second-placed India looks set to overtake the US in 2017.