Connect TV initiative to reach nearly every UK home by 2014

Almost every home in the UK will be able to access Internet-delivered content on Freeview-branded DTT devices by the end of 2014, according to research from Futuresource Consulting, due to the launch of the ‘Connect TV’ platform earlier this year.

Connect TV was launched last February and brings live and on-demand Internet content to the Freeview Electronic Programme Guide (EPG).

It had an initial lineup of 45 Internet-delivered channels, including a mix of sports, foreign language and news channels from Racing UK, Sports Tonight Live, CCTV and French, Greek, Polish and Turkish programming from the Vision TV Network, with more than ten new services slated to launch by the autumn.

The service works with all compliant Freeview HD devices, of which there are currently 9.9mn, with this figure set to increase to 24.2mn by 2014, and go on to reach 39.8mn by 2015.

Growth of Freeview HD devices through 2016

Growth of Freeview HD devices through 2016

“This research by Futuresource is great news for us,” says Phil Walder, Managing Director of Connect TV. “It shows that almost all UK homes will have a TV or set-top that’s Freeview HD compliant, and therefore able to access our connected TV channels, by the end of 2014.

“That’s good news for us and also good news for the UK consumer, as it means that they will be able to access advanced connected TV services without purchasing additional hardware solutions.”

Mr. Walder added that the launch of connected TV platform YouView (backed by the UK’s major broadcasters and ISPs) earlier this week is good for the Connect TV service, as “anything that increases the number of HD Freeview boxes in UK homes increases the number of people able to access our services”.

For more details on the launch of YouView last Wednesday, please click here.

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