China Network Television to stream live Olympics coverage in HD

China Network Television (CNTV) has developed a new premium HD video streaming service for the London 2012 Olympics which are set to start later this week.

The new service is called ’5+’ and will deliver all 5,600 hours of events from the Olympic Games to Chinese consumers on their PC and mobile devices, thanks to a deal which grants the broadcaster the exclusive new media distribution rights in mainland China and the territory of Macao.

The service leverage TV Everywhere technology and video delivery infrastructure from US firm NeuLion, and is being positioned by the two companies as a premium service that offers real-time live broadcasts, enhanced DVR and playback controls, in-game highlights and stats, compatibility with multiple devices, and multiple viewing formats (including picture-in-picture, two side-by-side events or quad view).

China online video scene is going through a period of intense consolidation and growth at the moment: two of its giants, Youku and Tudou, signed a definitive agreement to merge their operations earlier this year, and regulator the State Administration of Radio, Film and Television (SARFT) has ordered online video service providers to prescreen all programmes before making them available on the Internet, as it scrambles to limit the dissemination of what it deems vulgar content, excessive violence and pornography (details here).

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