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BSkyB’s Now TV to launch tomorrow with phased content offerings

British broadcaster BSkyB has confirmed that it is launching its new over-the-top (OTT) video service ‘Now TV’ tomorrow (July 17th), albeit with an initially limited content offer.

The service will first be made available on PCs, Macs and Android-based mobile devices, then on the YouView connected TV platform when it launches later in July, on iOS devices such as the iPhone and iPad within the next month, on the Xbox 360 games console later this summer, and other devices thereafter.

The service will start with on-demand movies from the Sky Store, with over 1,000 titles being made on a transactional VOD basis, ranging from GB£ 0.99 (US$ 1.54) for classic titles through to GB£ 3.49 for the latest blockbusters.

Users can also subscribe to a Sky Movies Pass for GB£ 15 per month, offering instant and unlimited access to the entire Sky Movies collection of over 600 movies, including recent blockbusters and classics from major Hollywood studios such as Disney, Fox, Paramount, Sony, Warner Bros., and Universal.

Each Friday, there are up to five new and exclusive Sky Movies premieres, at least 12 months before they are available on other online subscription services. To attract the first signups, Sky is offering a free 30-day trial of the Sky Movies Pass to all Now TV customers.

Live sports coverage will then be added to the Now TV service later in the year with the arrival of Sky Sports, featuring live action from the Barclays Premier League, UEFA Champions League, England Test cricket, Heineken Cup rugby, ATP tennis, the Masters from Augusta and much more.

Other linear channels will then be added to the service after the Sky Sports channels, including Sky 1, Sky Atlantic, Sky Arts and Sky Living, offering home-grown drama, original comedy and US shows.

BSkyB confirmed last week that Now TV will be available on the YouView platform which was officially introduced to the press last week, with the first compatible devices due to be launched by the end of this month.

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