BBC Worldwide has passed the major milestone of 1mn downloads for its Global iPlayer service within 12 months of starting the trial, and now plans to extend the experiment until this autumn.
The Global iPlayer is currently available in 16 markets across Western Europe, Canada and Australia, and has reportedly met the targets set for its progress by the BBC.
The iPlayer is already the most popular video-on-demand service in the UK, and the global version is one way in which BBC Worldwide is testing international waters for new ways to monetise its content and attract new audiences.
BBC Worldwide reports that its 2011/12 sales to video-on-demand services almost tripled in the past year, playing an important role in the growth of its digital revenues and digital reach.
Other successes for the year include growth across paid-for, freemium and ad supported apps, with 12.5mn downloaded over the past year, taking the total to date to 25mn.
BBC Worldwide’s key brands now also have 25mn fans on the network of Facebook Pages the company has built up, with the top three performers being Top Gear, Top Gear USA and The Stig, together accounting for 17.6mn fans.
The BBC iPlayer was recently voted the UK’s best brand in a telephone poll by YouGov, garnering praise for its “positive and engaging user experience” – more details here.