US telco AT&T added 155,000 subscribers for its managed IPTV service ‘U-verse TV’ in the second quarter of this year to reach a total of 4.1mn in service.
Revenues from its U-verse services (VoIP, TV and broadband) increased 38% in the period on an annual basis and 10% sequentially, and helped the company to achieve its eight consecutive quarter of year-over-year growth in wireline consumer revenues.
Around three-quarters of U-verse TV subscribers currently have a triple- or quad-play option from the company. Average Revenue Per User (ARPU) for U-verse triple-play customers was about US$ 170, up slightly on an annual basis.
Total revenues across all operations for the second quarter of this year reached US$ 31.6bn, up 0.3% from one year earlier, while net profits increased from US$ 3.6bn to US$ 3.9bn by the same comparison.
To explain its complex billing structure and process to customers, the telco has introduced innovative personalised ‘smart videos’ that pull together relevant data on each customer’s usage to address some common queries, such as payment status, when a bill is due and how much is owed.
The videos were created in partnership with a company called SundaySky, which has offices in New York City and Israel, and are pushed to a customer during the first two monthly billing cycle or whenever a service is changed.