Zeebox to make US debut within 60 days, passes 1mn downloads

UK social TV app Zeebox will become available in the US within the next 60 days, according to company co-founder and CTO Anthony Rose.

Online news source GigaOM reports here that Mr. Rose made the announcement at the TV of Tomorrow Show in San Francisco, and added that the company has seen 1mn app downloads in the UK since its launch last November.

The Zeebox app is available on iOS and Android devices, and on PCs and Macs. It provides users with a more social, interactive experience when watching live TV by combining a powerful “Zeetags” engine which generates clickable tags based on names, subjects and products mentioned during a TV show, live chat with friends, an overview of social media activity around the programme, and access to additional information.

Zeebox has previously indicated that it is planning to launch in the US later this year, and has appointed ex-Time Warner Cable exec Jason Forbes as Executive Vice President of its US operations.

Ernesto Schmitt, co-founder and CEO of Zeebox, recently revealed that the company had hit 15,000 new app downloads per hour, following its first TV advertising campaign, which ran on the networks of minority shareholder BSkyB.

Zeebox also recently started working on ways to deliver live TV content within the app, forming a partnership with fellow UK firm ShowCaster to achieve this (details here). The partnership will enable TV viewers to watch and interact with the cast or other presenters during and following their favourite shows, on their preferred second-screen device.

Finally, Zeebox has also recently decided to harness the power of celebrity by enabling high-profile users to share their thoughts on what they are watching with friends and followers within the Zeebox app, and enabled a group chat feature which provides a chat window for people to discuss what they are watching with their friends – full details here.

Aidan Conway, Head of Digital Entertainment at BSkyB, recently told us in an exclusive interview with IP&TV News that the Zeebox partnership has enabled BSkyB to deliver more content to more users, and allows viewers to participate in a main broadcast in real-time – full video here.


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