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YouView launch confirmed for July 4th

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YouView's first market-ready product is set to arrive next week

The partners behind the UK’s long awaited and much-delayed connected TV venture YouView have finally confirmed that they will be announcing the first market-ready product next week on Wednesday 4th July.

The press announcement will be hosted by YouView chairman Lord Alan Sugar and CEO RIchard Halton. Scant other details are provided, other than that there will be live demonstrations of the first product, rumoured to be a Humax-manufactured set-top box.

Speaking at the Department for Culture, Media and Sport (DCMS) Select Committee recently, the BBC’s Director General Mark Thompson said that there are “hundreds” of YouView-capable set-top boxes involved in market trials, and “thousands” ordered, but he did not expect the project to be fully launched by the end of July, in time for the London Olympics.

The YouView platform is backed by a number of major players in the UK’s telecoms and media space, including BT, the BBC, ITV, Channel 4, TalkTalk and Arqiva, and will seek to offer the ‘plug-in-and-watch’ simplicity of DTT platform Freeview, plus the UK’s leading internet catch-up and video on-demand services, all instantly available through one simple, intuitive set-top box and proprietary electronic programme guide.

IP&TV News will be attending next week’s launch event, and will be providing full coverage – watch this space….

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