WWDC to see arrival of app SDK for Apple TV?

Industry whispers are getting louder that Apple is about to make some big TV-related announcements at its annual Worldwide Developers Conference (WWDC) later today, including the release of a software development kit (SDK) for the Apple TV platform.

Such a release would enable third-party app developers to provide apps for the Apple TV platform – a set-top box which streams on-demand content from the iTunes store, and delivers digital media from network-connected devices via AirPlay technology.

While these rumours are – as ever – pure speculation until their official announcement by Apple, they could potentially pave a way for Apple to build a far more compelling TV experience to its customers, as part of its next major iOS update..

The arrival of third-party apps (most likely delivered via an App Store) could be complemented by the ability to control the TV screen via iOS mobile devices, and access a range of iCloud-powered services, including email, contacts, calendars, documents, music, movies and photos.

Stay tuned…

Apple’s WWDC event will start at 10am Pacific Daylight Time (6pm British Summer Time). Excellent live coverage will be available from Engadget here

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