Australia’s Quickflix has selected the Verimatrix Video Content Authority System (VCAS) for Internet TV to secure its over-the-top (OTT) video service, which offers instant streaming of hundreds of movies to PCs, Macs and a growing range of connected TVs and devices.
Quickflix uses the HTTP Live Streaming (HLS) protocol for delivery to the iPhone operating system (iOS) and Android-based devices, and Microsoft’s PlayReady digital rights management (DRM) for delivery to PCs and Macs.
The company adds that by deploying a new content protection system from Verimatrix, it can support the creation of new business models, and particularly those that take advantage of earlier release windows (ERW) for premium VoD content.
Most recently, Quickflix launched its WatchNow app for iOS devices that allows subscribers to view unlimited movies and television shows instantly from leading content providers including Warner Bros, Sony Pictures and NBC Universal.
Microsoft announced earlier this month at the E3 video games show in Las Vegas that Quickflix is joining the growing roster of content and operator partners which have agreed to join the Xbox LIVE ecosystem – more details here.