US firm TiVo has been selected by Swedish operator Com Hem to provide its DVR technology and deliver personalised TV experiences for the latter’s 2mn+ triple-play subscribers.
This deal marks the first time that TiVo has been selected for a “pure” managed IPTV service, and the solution that it provides will deliver seamless access to linear pay-TV content, Com Hem’s large video-on-demand library, over-the-top (OTT) content and applications across a range of devices.
The deployment also marks the first outing for TiVo’s concept of anytime, anywhere access to content.
This includes a One-Stop-Shop where consumers can navigate and view available content across numerous devices, including set-top boxes, tablets, smart phones and PCs; Universal Search, which will enable subscribers to search across all content sources; and the ability to learn what a subscriber likes to watch and automatically record recommended shows.
Com Hem delivers its IPTV service over a combination of fibre and hybrid fibre-coaxial (HFC) technology, and roughly 40% (1.74mn) of Sweden’s households are connected to its network. The new TiVo-based service is expected to launch in the spring of 2013.
TiVo’s existing European customers include UK cableco Virgin Media and Spain’s ONO, while its North American clients include DirecTV, Comcast, Charter and RCN.
Despite seeing its once-dominant share of the US market for DVRs dwindle, TiVo now appears to be fighting back on a number of fronts, including targeting new markets and launching new products, such as the low-cost STBs it unveiled at the NCTA Cable Show in Boston last month – more details here.