A new report has found that many Smart TV owners are frustrated by slow user interfaces and complex registration procedures, with underwhelming performance levels in comparison to smartphones and tablets.
The report from US firm Strategy Analytics found that users also unwilling to explore smart TV apps stores, partly because of the TV’s slow performance, and also because they feel that many of the apps available are of no interest.
“Connected TV owners clearly need some form of motivation to begin the apps discovery and download process as they are not using this feature regularly,” said Caroline Park, Analyst and the report’s author. “Improvements in the speed of the smart TV interface and overall usability would encourage users to take part in searching for and discovering new apps.”
The research also identified other barriers to the discovery of smart TV apps, including “unnecessarily complicated” categorisation of apps. Some Smart TV owners also reported that they had come across apps which are not even usable on their smart TV.
“All in all, smart TV manufacturers have a long way to go before they match the fast, intuitive user experience now familiar to owners of smartphones and tablets,” concluded Ms. Park.