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Smart TV Alliance formed by LG and TP Vision

Smart TV Alliance logo

Developers will be able to create compatible apps for 2013 TVs

TV makers LG Electronics and TP Vision (producer of Philips-branded sets) have established a new industry organisation called the Smart TV Alliance, which aims to enhance the Smart TV experience by creating a non-proprietary ecosystem for app developers to create platform-independent services.

The two companies originally announced the alliance at the IFA 2011 show in Berlin, and other Japanese TV manufacturers are reported to be in the process of joining the organisation, to be revealed shortly.

“Before today, the Smart TV industry was a very difficult market for both TV manufacturers and application developers as TV’s from different brands used different platforms and technologies,” said Bong-seok Kwon of LG Electronics, President of Smart TV Alliance.

“Smart TV Alliance creates a larger playing field which encourages developers to create more and better TV applications at the same time giving manufacturers and consumers the richest source of movies-on-demand, music services, games, social networking and more.”

The founding partners have established the Smart TV Alliance Consortium to help define technical specifications which will enable application developers to create their applications once and run them on multiple TVs regardless of the platform.

Smart TV Alliance will make the first version of its software development kit (SDK) available on its website for developers to download at no cost and use to develop their applications. The SDK is based on open web technologies such as HTML5 and allows for developed web applications to run on Smart TV’s from participating members regardless of the underlying platform.

The partners plan to build on this first version and announce specifications of SDK 2.0 followed by the actual SDK 2.0 software release at the end of this year. With SDK 2.0, developers will be able to create applications for 2013 TV sets from participating Alliance members.

www.SmartTV-Alliance.org

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