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PayPal forms T-Commerce alliances with TiVo and Comcast

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PayPal looks set to push deeper into T-Commerce this year

US DVR specialist TiVo and cableco Comcast have both partnered with online payments specialist PayPal to improve ad engagement and enable TV viewers to buy content directly via their television (known as ‘T-Commerce’).

The TiVo partnership involves integration of the payment service into interactive TV ad spots, starting this autumn, and leverages the interactive ad solutions that TiVo has already developed.

Comcast meanwhile expects to explore commerce and payments on various platforms, including direct-through TV purchases, second-screen buying from mobiles and tablets, and TV ad coupons that can be credited to a viewer’s PayPal account.

“There’s been a lot of talk about interactive ‘T-Commerce’ for a long time, but all signs point to an industry that’s finally on the verge of taking a real foothold in consumers’ lives,” said Scott Dunlap, VP of emerging opportunities at PayPal.

A recent UK survey commissioned by PayPal owner eBay found that new shopping technologies will drive GB£ 2.4bn (US$ 3.8bn) of new sales in the country by 2014, with interactive TV expected to have the most influence – more details here.

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  • So, eBay is, literally, buying PreyPal’s way into more “partnerships”. What a total waste of eBay shareholders’ funds; and, don’t any of these “partners” research anything before they enter into agreements with such clunky operators?

    Next time you drop into Home Depot, ask a cashier how the clunky PreyPal is going at their point-of-sale—LOL.

    Read about it and weep, John Donahoe …

    In addition to Visa’s V.me, which is now available, there is also MasterCard’s PayPass digital wallet soon to arrive; another perfectly logical extension to the real banks’ traditional, professional, payment processing systems (and you don’t have to ditch the plastic) …

    “When Do We Start Calling eBay A [Failed] Payments Company?”

    http://www.ecommercebytes.com/forums/vbulletin/showthread.php?t=24590

    And, just for a laugh then, some comment on PayPal’s off-eBay products: “The New Way To Pay In-Store” (at Home Depot), PayPal Here, SmartPay, PayPal Digital Wallet, PayPal Debit MasterCard, PayPal Local and Watch With eBay …

    http://www.ecommercebytes.com/forums/vbulletin/showthread.php?t=24611

    And from another observer of the clunky PreyPal, on eBay’s own forums:

    “I just ordered an item [online] from Buy.com. When I completed the “fill in the blanks” stuff, I had a choice of payment. There was the usual charge card form and then three offerings with logos:

    Pay by Visa V.me
    Pay by Google Checkout
    Pay by PayPal

    “Funny, isn’t it, which one was last. I thought there was some kind of arrangement between eBay and buy.com, a platinum-like anchor store on eBay.”

    Funny isn’t it too, which one is at the top of the list; online retailers apparently are smart enough to distinguish the wheat from the chaff after all. But, the real question is, now that Visa’s V.me is available (MasterCard’s offering still on the way), how much longer will that PreyPal logo continue to appear at all? Any one want to take bets on a time frame?

    Goodbye clunky PreyPal, it has not been nice knowing you …

    eBay / PayPal / Donahoe: Dead Men Walking

    Philip Cohen on PayPal forms T-Commerce alliances with TiVo and Comcast

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