Paul Wright, Chief Digital Officer at interactive advertising agency OMD, believes that connected living rooms will begin to provide a huge opportunity for advertisers to engage more fully with audiences, with the TV at the heart of these experiences.
Speaking to IP&TV News recently, he also told us that audience fragmentation is no more of a problem now than at any point in the past ten years, and that despite what many commentators think, we are “definitely not” in a post-linear TV world.
We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved
Bollywood comes to YouView from TalkTalk
Bright future for residential security at the Digital Home World Summit
Virgin Media's new COO named
Shazam's Daniel Danker: "This can be a very confusing time for TV viewers"
Worldwide IPTV subs up 36% in 2012
Twitter amplifies TV advertising
BBC Worldwide: “TV is likely to become less social”
“There is a general expectation from consumers that tech support is not their problem”
Ericsson: Demand for video “overwhelming for operators at the moment”