OMD: “We are most definitely not in a post-linear TV world”

Paul Wright, Chief Digital Officer at interactive advertising agency OMD, believes that connected living rooms will begin to provide a huge opportunity for advertisers to engage more fully with audiences, with the TV at the heart of these experiences.

Speaking to IP&TV News recently, he also told us that audience fragmentation is no more of a problem now than at any point in the past ten years, and that despite what many commentators think, we are “definitely not” in a post-linear TV world.

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