Netflix begins to regain confidence

Bill Holmes, Netflix

Bill Holmes, newly-appointed Chief BusDev Officer at Netflix

In a further sign that US online video service Netflix is beginning to regain the confidence it lost after last year’s Qwikster fiasco, the company has promoted its VP of Business Development Bill Holmes to the newly-created role of Chief Business Development Officer.

Mr. Holmes joined Netflix in 2008, charged with leading the development of global partnerships across the consumer electronics, gaming, operator, service provider and retail markets. He has since brokered partnerships with Apple, LG, Microsoft, Nintendo, Samsung and Sony.

“Bill has helped make Netflix the killer app for the world’s leading electronics companies,” said Netflix Chief Executive Officer Reed Hastings. “In doing so, Netflix is now available on millions of devices and in over 25 million households in more than 50 countries.”

Netflix seems to have recovered some of its poise since the annus horribilis of 2011, when it lost a large number of subscribers and much customer goodwill by poorly communicating an ill-received price hike, and dallying over whether to change the name of its DVD-by-mail service.

Despite these troubles, Netflix CFO David Wells indicated last month that many of the company’s deserters have since returned, and that the executive team is feeling increasingly positive about the brand’s recovery – details here.

However, there have been some recent indications that the company has hit its natural ceiling, in the US at least: Don Bowman, CTO at Canadian firm Sandvine (a provider of network policy control solutions) recently went on record as saying that Netflix is going to see its share of network traffic begin to wane as early as next year, as service providers and broadcasters wrest back the initiative over online video  – full details here.

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