US chip maker Intel is busy developing a set-top box powered by its own chips and designed to deliver an over-the-top (OTT) video service that will include premium content offered on an à-la-carte basis, according to Reuters, citing unnamed sources.
The report quotes two sources as saying that this new set-top box will use facial recognition technology to determine a viewer’s gender and age bracket, enabling it to deliver targeted advertising.
Intel is reported to be addressing the thorny issue of content acquisition by assembling a team of industry veterans to secure deals for the new service.
This team reportedly includes Erik Huggers, formerly of the BBC and now Head of Intel’s Media business, fellow ex-BBC staffer Garth Ancier, entertainment lawyer Ken Ziffren and former MTV executive Nicole Browning.
Intel closed its Digital TV media processor unit last year, stating that it wished to concentrate its CE silicon strategy on the gateway and IP set-top box media processor businesses (more details here).
The full report from Reuters can be seen here.