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Finnish telco DNA buys in to mobile cloud DVR app business

Finnish telco DNA has acquired a 20% stake in Helsinki-based firm Booxmedia, a provider of the BooxTV service which enables online storage of television content on smart phones and tablets.

The BooxTV app for mobile devices provides access to a range of Finnish channels which can be recorded to the cloud, for later playback via the app. Financial terms of the agreement were not disclosed.

Under the terms of the deal, DNA will offer six months’ worth of free access to BooxTV to a select number of its phone and broadband customers during its summer campaign.

DNA’s investment in Booxmedia is also expected to accelerate the development of other Booxmedia projects, which will seek to change the way consumers find, pay for and control content through Internet-connected mobile devices, according to Jukka Sintonen, CEO of Booxmedia.

The telco’s investment in Booxmedia is also expected to deliver extra visibility to the new BooxTV 3.0 app, which enables the storage of new programme-specific content on Apple (iPhone, iPad, iPod Touch) and Android devices wherever WLAN or 3G connections are available.

DNA was founded in 2007 as the mobile operator unit of the Finnet group, and offers mobile and fixed telephony, ADSL broadband and cable TV services.

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