More than a third (37%) of the flatscreen TVs sold in Europe this year will be capable of connecting to the Internet, according to a new report from the European Information Technology Observatory (EITO).
The number of connected TVs sold in the region will increase by 69% this year to reach 19.1mn units, according to EITO, with an average price of €766 – nearly 17% lower than last year.
The increase in sales is attributed to major sporting events such as the European football championships currently taking place in Poland and the Ukraine and the London 2012 Olympic Games which start next month, as well as the ongoing digital switchover and falling equipment prices.
Germany is named as being the continent’s largest market for connected TVs, with around 4.6mn units to be sold in the country this year – up 36% from 2011. Around 17% of German households are believed to currently have a connected TV, rising to 22% by the end of the year.
The second largest market for connected TVs is the UK, with around 2.9mn units expected to be sold this year. Significantly, little more than half of all European owners of connected TVs have actually hooked them up to the Internet, according to EITO.