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Euro 2012 football tournament to boost region’s TV ad figures

European net TV advertising revenues are forecast to rise 5.4% on an annual basis this year to reach US$ 40.7bn, thanks in large part to the Euro 2012 football tournament soon to be held in Poland and the Ukraine, according to new research from Informa Telecoms & Media (publisher of IP&TV News).

This compares to a 9.9% increase in TV advertising revenues in 2010, which is attributed to improving consumer and corporate confidence along with that year’s World Cup finals in South Africa, and a 3% increase in revenues in 2011.

Adam Thomas, Informa’s media research manager, comments: “While economic growth for Europe looks likely to be flat in 2012, our research has found that most European broadcasters expect to post some strong 2Q and 3Q advertising numbers due to the Euros and then the Olympics. A drop-off is expected in 4Q12 but the mid-year boost will be sufficient to ensure that TV advertising comfortably outperforms GDP growth.”

These figures from Informa reflect only the net revenues received by the channels and networks, and exclude agency commissions, production costs and discounts.

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