The number of IPTV subscribers worldwide will grow 70% over the next five years to reach 116mn, according to a new report from ABI Research, which predicts that the total number of pay-TV subscribers globally will reach 853.5mn by 2017.
The Asia Pacific region is expected to see its IPTV subs base of around 28.5mn double during the forecast period, and offers the highest potential for overall pay-TV growth due to its market size and growing economy.
The region is expected to account for more than 60% of total net pay-TV additions in 2012, with most of these coming from China, India and other countries with low pay-TV penetration, such as Indonesia, Thailand and Vietnam.
At present, less than 15% of pay-TV subscribers in the region receive HD services, according to the research firm, although this is expected to increase to over 18% by the end of this year. The report adds that HD service adoption is highest in North America, followed by Western Europe and the Asia-Pacific.
“Key markets of the Asia-Pacific region, such as China and India, are carrying out nationwide cable TV digitisation,” said Khin Sandi Lynn, research analyst at ABI Research. “Digitisation is expected to increase HD services and adoption in in the years to come.”